What's New
Promotions
Membership in the Premium Partners program is very exclusive—we want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support to help you move product off your shelf and build customer loyalty.
Dealers
Every year we offer dealers and consumers the most technologically advanced gear you'll find. Get the scoop on the latest dealer promotional offers here.
Free RCBS Shell Holder With Every RCBS Die Set
Free Weaver Grand Slam Steel Rings With Every Weaver Scope
Free Buck Commander BlackTrail Back Pack With Every Weaver Laser Rangefinder
View Dealer Promotional Ads and Flyers
Consumers
We know it's nice to get a good deal every now and then—make sure your consumers check out our current promotions to get some goodies or cash back. Here are some of our current promotions. To view our other promotions, please visit each brand's website.
Ammunition and Reloading
Federal Premium save up to $20 on Turkey Ammunition.
RCBS earn cash or bullets
RCBS offer valid in Canada only. Receive up to a $50 cash rebate when you purchase RCBS equipment.
RCBS Offre valide au Canada seulement. Remise jusqu'à 50 $ US.
Accessories and Optics
BLACKHAWK! receive a free hat when you purchase pants, shirt or jacket.
BLACKHAWK! save up to $10 on your new holster and ammunition
Aim For Action. Earn Cash Back with Champion and CCI rebate.
Save up to $150 when you purchase select Weaver Tactical scopes.
$50 off the purchase of a new Weaver Super Slam Riflescope or Binoculars.
Leader Sporting Goods Mitchell, South Dakota
Leader Hardware was on the verge of shutting down after 74 years in the community. But in 1991 Ken Blaalid bought the store with hopes to revive the business... Read More >
Grice Gun Shop
Clearfield, Pennsylvania
It was the 1960s. A Pennsylvania father, hunter and entrepreneur bought military surplus guns at $7 a piece. When "Scoot" Grice turned around and sold those guns at $20 a pop, he knew there was money to be made selling firearms... Read More >
View All Stories
Our quarterly magazine features news you can use. See key dates, share tips from the sales floor, read reports from the industry, see new eye-catching displays, and learn about products that sell. You can even share your dealer success story. Read the latest copy now.
Learn More