Membership in the Premium Partners program is very exclusive—we want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support to help you move product off your shelf and build customer loyalty.
Every year we offer dealers and consumers the most technologically advanced gear you'll find. Get the scoop on the latest dealer promotional offers here.
We know it's nice to get a good deal every now and then—make sure your consumers check out our current promotions to get some goodies or cash back. Here are some of our current promotions. To view our other promotions, please visit each brand's website.
RCBS Reload and Save Rebate
Leader Hardware was on the verge of shutting down after 74 years in the community. But in 1991 Ken Blaalid bought the store with hopes to revive the business... Read More >
It was the 1960s. A Pennsylvania father, hunter and entrepreneur bought military surplus guns at $7 a piece. When "Scoot" Grice turned around and sold those guns at $20 a pop, he knew there was money to be made selling firearms... Read More >View All Stories
Our quarterly magazine features news you can use. See key dates, share tips from the sales floor, read reports from the industry, see new eye-catching displays, and learn about products that sell. You can even share your dealer success story. Read the latest copy now.Learn More