What's New
What's New
Grow your business with world-class sales and marketing support from ATK. Develop powerful advertising to fit your business. Leverage the power of the industry's leading hunting, sporting and tactical brands to pull customers through your doors and help you move product off your shelf. Reach your customers online, in print, on the radio, in store, anywhere! Our goal is to support independent dealers, in every way possible. See below to learn more about our innovative products, specialized promotions and take learning to the next level.
News Releases
Your source for the latest news. Find recent releases from the brands you know and trust. Learn More >
New Product Information
See what we're rolling out. Find hi-resolution product images, videos and specs. Get it here, first. Learn More >
New Promotions
Our product innovations and point-of-purchase promotions are your ticket to success. Learn More >
Sales Modules
Our product innovations and point-of-purchase promotions are your ticket to success. Learn More >
Leader Sporting Goods Mitchell, South Dakota
Leader Hardware was on the verge of shutting down after 74 years in the community. But in 1991 Ken Blaalid bought the store with hopes to revive the business... Read More >
Grice Gun Shop
Clearfield, Pennsylvania
It was the 1960s. A Pennsylvania father, hunter and entrepreneur bought military surplus guns at $7 a piece. When "Scoot" Grice turned around and sold those guns at $20 a pop, he knew there was money to be made selling firearms... Read More >
View All Stories
Our quarterly magazine features news you can use. See key dates, share tips from the sales floor, read reports from the industry, see new eye-catching displays, and learn about products that sell. You can even share your dealer success story. Read the latest copy now.
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