Dealer Resources

Get the latest promotions and powerful new product displays. You can even learn online with our sales training tool. Find hi-resolution product images, news releases, videos, new product information and catalog PDFs here—all organized by brand for your convenience. Select a tile below for your direct link to product images, new product sheets and brand advertising resources.

Advertising Resources by Brand.

Ammunition and Reloading

Federal Premium RCBS Alliant Powder CCI Fusion Black Cloud Speer Bullets Speer Ammo Estate Cartridge Blazer

Tactical

BLACKHAWK!

Accessories and Optics

Weaver Buck Commander Duck Commander Champion Outers Simmons Redfield Gunslick Ram-Line Shooters Ridge

Success Stories

Leader Sporting Goods Mitchell, South Dakota

Leader Hardware was on the verge of shutting down after 74 years in the community. But in 1991 Ken Blaalid bought the store with hopes to revive the business... Read More >

Grice Gun Shop
Clearfield, Pennsylvania

It was the 1960s. A Pennsylvania father, hunter and entrepreneur bought military surplus guns at $7 a piece. When "Scoot" Grice turned around and sold those guns at $20 a pop, he knew there was money to be made selling firearms... Read More >

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The Journal

Our quarterly magazine features news you can use. See key dates, share tips from the sales floor, read reports from the industry, see new eye-catching displays, and learn about products that sell. You can even share your dealer success story. Read the latest copy now.

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