Partner Programs

Partner Programs


As an Official ATK Premium Partner, you have the opportunity to develop your business. Grow your goals and strategies. Create a successful and powerful advertising campaign. Tailor your business with unique and effective point-of-purchase materials, sales incentives and more. Our goal is to support independent dealers in every way possible.


PPMP Dealers

ATK CO-OP: Drives Traffic and Grows Sales!
ATK is serious about helping Premium Partner dealers be more competitive in the marketplace. We have improved our co-op program so that you can advertise more often and market your dealership. Depending on your membership status, ATK's Commercial Products has a special co-op plan designed for you. Learn More >

Leader Sporting Goods Mitchell, South Dakota

Leader Hardware was on the verge of shutting down after 74 years in the community. But in 1991 Ken Blaalid bought the store with hopes to revive the business... Read More >

Grice Gun Shop
Clearfield, Pennsylvania

It was the 1960s. A Pennsylvania father, hunter and entrepreneur bought military surplus guns at $7 a piece. When "Scoot" Grice turned around and sold those guns at $20 a pop, he knew there was money to be made selling firearms... Read More >

View All Stories
The Journal

Our quarterly magazine features news you can use. See key dates, share tips from the sales floor, read reports from the industry, see new eye-catching displays, and learn about products that sell. You can even share your dealer success story. Read the latest copy now.

Learn More