CO-OP

The five Premium Partner levels include:

Premium Level Dealers (90+K):
This group is eligible to receive a 5-percent co-op advertising allowance reimbursed at 100% per program guidelines. Purchases must include 4 Ammunition brands and 7 Accessory brands. Membership includes Conservation Donation Program and personalized dealer service.

Gold Medal Level Dealers (60K-89,999K):
As a Gold Medal Level ATK Premium Partner you're eligible for 4-percent co-op advertising allowance reimbursed at 100% per program guidelines. Purchases must include 4 Ammunition brands and 6 Accessory brands. Membership includes Conservation Donation Program and personalized dealer service.

Classic Level Dealers (30-59,999K):
For the Classic Level, we offer a 3-percent co-op advertising allowance reimbursed at 100% per program guidelines. Purchases must include 4 Ammunition brands and 5 Accessory brands. Membership includes Conservation Donation Program and personalized dealer service.

Ammunition Level Dealers (20-29,999K):
Dealers are eligible for 2-percent co-op advertising allowance.

Standard CO-OP Dealers:
Dealers not participating in the ATK Premium Partner program are still eligible for 1-percent qualified co-op advertising reimbursed at 100% per program guidelines.

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Advertising Opportunities

As with any co-op program, we have a few restrictions. All advertisements must run between January 1, 2011, and December 31, 2011. Claims must be made within 90 days of your ad running. Claims submitted with all the necessary documents will be paid by check within three to six weeks of receipt.

If you have any questions regarding the program or accruals contact Co-optimum at 866-565-2387 or www.co-optimum.com.

Print Ads
Proof for a print ad will need to include an original tear sheet that shows the name and date of the publication. We also stipulate that on print ads you feature at least one ATK product using line art, a photograph or an illustration.

Broadcast Ads
For broadcast, proof will require a copy of the script or storyboard bearing the ANA/RAB, ANA/TVA, or ANA/CTVB documentation formats. In television ads, we stipulate that each 30-second spot must mention the ATK brand and the specific brand product two times.

Billboards
Please contact Dealer Services for pre-approval. For billboards, you will need to submit a photograph of the actual billboard and ANA / IOA documentation from an accredited outdoor advertising firm.

Ads that feature competing brands to ATK's Commercial Products will not be eligible in our co-op program.

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In-store P.O.P. Materials

View P.O.P. Materials

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Filing a Claim? You will also need to include:

• The 2011 ATK Retailer Co-op Advertising Prior Approval Request form (an original or a copy) with your claim
• The 2011 ATK Retailer Co-op Advertising claim form (an original or a copy) with your claim
• Copies of purchase invoices and wholesalers' printouts documenting purchases of ATK products. Buy Group purchases automatically get uploaded monthly to Co-Optimum by ATK.
• Proof of publication, broadcast or placement of your advertisement plus appropriate invoices