The Journal

Dealer Success Stories. You live them, we want to hear about them!

There are many recipes for success. Share yours today.

We believe that you—our strategic partners in business—are vital to a successful future. Have an example of how you moved a lot of ATK product? Want to be featured in The Journal? Drop us a line at premiumpartners@atk.com. Describe what you did to be so successful. Your story may be featured in an upcoming edition of The Journal.

Kittery Trading Post - Kittery, Maine

Since 1938, Kittery Trading Post has been outfitting people for the great outdoors.

Looking for creative strategies to keep an edge on the competition? Here are two tactics the folks at Kittery Trading Post implemented at their store. Take their advice and you'll train your sales leaders, increase profit margins, offer outstanding customer relations and have a little fun too!...

View Story

Tri-State - North central Idaho & Southeastern Washington

It's a balancing act—success for an independent Idaho-based outdoors business.

Want variety? Tri-State has it. Trust the big brand names? Tri-State carries them. Need specialty items? Tri-State will order it. Demand quality? Tri-State does too. The information and products available to shooters today is mindboggling. ...

View Story

Grice Gun Shop - Clearfield, PA

To help draw customers to his store, Grice leverages advertisements and promotions.

It was the 1960s. A Pennsylvania father, hunter and entrepreneur bought military surplus guns at $7 a piece. When "Scoot" Grice turned around and sold those guns at $20 a pop, he knew there was money to be made selling firearms...

View Story