Success Stories
Perry's Gun Shop, Inc. in Wendell, NC |
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Throughout the 20th century, it was usual to find
firearms for sale in gas stations and hardware stores
across America. It was common seeing rifles next to
rakes....
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Black Cloud Q&A
With Rochelle Poore, Senior Shotshell Engineer
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Recently we got a chance to sit down with Rochelle Poore, Federal's driving force behind the new Black Cloud waterfowl ammunition. Before you know it, this exciting, and affordable product will be available to customers, and hopefully on (and then flying off) your shelf. We hope the interview below ...
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Superior Shooters Supply Superior, WI |
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In 1977, the last thing on Patricia Kukull’s mind was deciding how many boxes of Federal Premium ammunition to order or how many Premium Partner promotions to partake in. At the time, she and friend...
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Yellowstone Gateway Sports: Two Locations, One Successful Operation Yellowstone Gateway Sports in Livingston, Montana |
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SELLING SMART by Dick Trondson |
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Tips to make the cash register ring...
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Arcadia Sporting Goods Arcadia Valley, Missouri |
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In a small town everyone knows your name. In Arcadia Valley, Missouri, located 100 miles south of St. Louis, one of the names that stands out above the rest is Butch Callahan’s. ...
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McBride's Inc. in Austin, Texas |
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Listening and Learning = Success
It's the simplest thing. Yet, it's the most complex. Listening to customers. It's why McBride's Inc in Austin, Texas, has grown from a $200,000 gun shop in the 1960s to a $10-million hunting, shooting...
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Glen's Army Navy in Grand Rapids, Minnesota |
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Rolling With the Changes
After 56 years in business a few things are bound to change. That's certainly the case at Glen's Army Navy in Grand Rapids, Minnesota. First off, there's the ownership, Founder Glen Dix, who first opened...
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Simmons Sporting Goods in Bastrop, Louisiana |
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If You Advertise, They Will Come
There are three basic mandatory elements to selling a product. First, you need a product that consumers want or need (hunters need firearms and ammunition); second, the product needs to be at a place where...
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Tommy Bronson's Sporting Goods in Memphis, Tennessee |
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Where Product Knowledge is King
There are many ways to be successful in the sales of ammunition and hunting supplies. There are demographic studies of your local area in which you discover the exact wants and needs of your target market...
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Backdoor Angler in Delta, Utah |
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From Baits to Bullets
Many retailers lose sleep when business isn’t good. LeeAnne Massa and her husband, Rob, have been losing sleep, too, but it’s not because business is bad. In fact, it’s double-digit growth that is causing...
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