Success Stories
Ted Capra's Sporting Goods Blaine, Minnesota |
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Wham! There's Brock Lesnar towering over the second floor railing. Take a step forward; a life-size rendering of Federal Premium's the Duck Commander: mud, rain, ducks, shotgun and all. Within the first 30 feet of entering Ted Capra's Sporting Goods......
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Oasis Outback Uvalde, Texas |
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It’s said that everything is big in Texas. Big country. Big hunts. Big adventures. And in Uvalde, Texas (pop: 15,000), there’s a place that proves it—Oasis Outback. When we spoke with......
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Bluewater Outdoors in Bemidji, MN |
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The outdoor retail shops we see today are far from the same. Some start out small and may never expand to more than a "specialty" shop. Others use expansive retail locations and mega inventories to draw the masses. But one thing is for sure: there are plenty of ways to be successful. Whether an esta...
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Perry's Gun Shop, Inc. in Wendell, NC |
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Throughout the 20th century, it was usual to find
firearms for sale in gas stations and hardware stores
across America. It was common seeing rifles next to
rakes....
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Superior Shooters Supply Superior, WI |
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In 1977, the last thing on Patricia Kukull’s mind was deciding how many boxes of Federal Premium ammunition to order or how many Premium Partner promotions to partake in. At the time, she and friend...
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Yellowstone Gateway Sports: Two Locations, One Successful Operation Yellowstone Gateway Sports in Livingston, Montana |
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Arcadia Sporting Goods Arcadia Valley, Missouri |
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In a small town everyone knows your name. In Arcadia Valley, Missouri, located 100 miles south of St. Louis, one of the names that stands out above the rest is Butch Callahan’s. ...
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McBride's Inc. in Austin, Texas |
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Listening and Learning = Success
It's the simplest thing. Yet, it's the most complex. Listening to customers. It's why McBride's Inc in Austin, Texas, has grown from a $200,000 gun shop in the 1960s to a $10-million hunting, shooting...
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Glen's Army Navy in Grand Rapids, Minnesota |
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Rolling With the Changes
After 56 years in business a few things are bound to change. That's certainly the case at Glen's Army Navy in Grand Rapids, Minnesota. First off, there's the ownership, Founder Glen Dix, who first opened...
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Simmons Sporting Goods in Bastrop, Louisiana |
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If You Advertise, They Will Come
There are three basic mandatory elements to selling a product. First, you need a product that consumers want or need (hunters need firearms and ammunition); second, the product needs to be at a place where...
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Tommy Bronson's Sporting Goods in Memphis, Tennessee |
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Where Product Knowledge is King
There are many ways to be successful in the sales of ammunition and hunting supplies. There are demographic studies of your local area in which you discover the exact wants and needs of your target market...
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Backdoor Angler in Delta, Utah |
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From Baits to Bullets
Many retailers lose sleep when business isn’t good. LeeAnne Massa and her husband, Rob, have been losing sleep, too, but it’s not because business is bad. In fact, it’s double-digit growth that is causing...
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