Sales Tips

Waterfowl Loads 101: The Basics of Selling Waterfowl Loads

Speed kills. When it comes to steel shot, that is definitely the case. So when your waterfowl customers walk through your door this season get ready to sell them speed.

When talking to your customers about steel, it's also a good idea to suggest that they go out and pattern their guns. "All guns are different," notes Rick Stoeckel, ATK Ammunition Brand Manager. "To find the best combination of shells and pellet sizes, test them in your gun first. With steel it really matters."

Stoeckel also suggested that retailers contact the Dealer Services (866-223-9388) team to help with waterfowl point-of-purchase displays. They have plenty of great ideas on how to display old and new product.