Sales Tips

Get Your Store Involved in the Community

Driving traffic to your store becomes a lot easier when people know about you. How do they get to know about you? They can either stumble across you or you can take the initiative and market yourself.

You can effectively publicize your dealership a number of ways (direct mail coupons to potential customers, advertising, handing out flyers, etc). We've found that one of the most successful tools is by getting involved in the community. Aside from being a very effective way to create "buzz" on your store, it's the right thing to do. Civic and non-profit groups are always in need of an extra hand.

Volunteer in the community
Whether it's you or your employees or both, get involved. It's also important to help fraternal groups such as Kiwanis and Rotary Club. Aside from helping the community, you will meet other business people in your area.

Sponsor a youth sports teams
There's probably a little league baseball, hockey, basketball, soccer or football team in your area that would love to have your store as a sponsor.

Hold special events
Organize a shooting event to raise funds for a charity like cerebral palsy or MS.

Give prizes for raffles
If you are not organizing a special event yourself, you can still take part by donating prizes for raffles.

Be creative
Brainstorm with your employees to come up with creative ways to generate publicity for your store.