Sales Tips

Satisfy Your Waterfowl Customers Now

There are plenty of uncertainties for a shooting sports retailer. Unforeseen occurrences such as bad weather, decreases in waterfowl population or a downturn in the economy can adversely affect your sales during the most important time of the year. The most tried -and-true methods of hunting supplies marketing are always good to fall back on during uncertain times - they provide solid bedrock on which to build sales. But don't be afraid to try some new and creative ideas that might seem out of the ordinary. They just might catch your customer's eye.

• At the top of the list is advertising, whether it be with posted or distributed flyers or ads in the local newspapers or local radio spots. When hunters start to think about duck hunting, that's when you want your store's name on their mind.
• Another way to get traffic in your store is have a product demo days.
• Many retailers will turn their stores into waterfowl hunting headquarters. That includes everything from wildlife sounds played over the intercom, signage and displays throughout the store, gun cleaning services, and a licensing and hunting regulation area.
• Once your customers are in your store, they need to find their waterfowl supplies easily. Your signage and displays are vital.