Our Programs

Membership in the Premium Partners program is very exclusive—we want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support to help you move product off your shelf and build customer loyalty.

Take our self-evaluation to see if you’re a good fit for our program. Then select which program from below. Fill out our registration form (PDF) and submit to dealer services per the form instructions to start the enrollment process. If you qualify, you’ll receive a membership kit which details all aspects of the program.

Premium Partner

This program is designed for the "Full Line" dealer who carries Federal, Fusion, CCI, Speer, RCBS, Outers, and Weaver, and/or Simmons mounts. The required minimum purchase of ATK products per year is $25,000. If you meet this criteria, you qualify for the program. View the membership benefits that were created to increase your bottom line!

Ammunition Premium Partner

This program is geared towards the store that does not carry a full line of reloading products. However, to qualify as an Ammunition Premium Partner you must carry a minimum of 30 SKU's of Federal, 20 sku's of CCI and/or Speer, and 5 SKU's of Estate. The required minimum purchase of the ATK ammunition per year is $15,000. If you meet this criteria, you qualify for the program. View the membership benefits that were created to increase your bottom line!