ATK CO-OP: Drives Traffic and Grows Sales!

ATK is serious about helping Premium Partner dealers be more competitive in the marketplace. We have improved our co-op program so that you can advertise more often and market your dealership. Depending on your membership status, ATK's Commercial Products has a special co-op plan designed for you. Keep in mind that each of our brands (Federal, CCI, Speer, Estate Cartridge, Outers, Gunslick, Ram-Line, Orbex, RCBS, Alliant Powder, Champion Target, Weaver, Nitrex, Blazer and Simmons/Redfield mounts) contributes to the calculation of the ad allowance.

The five Premium Partner levels include:

• Premium Level Dealers: (90+K) This group is eligible for 5 percent co-op advertising allowance. So, in other words, if you purchase $100,000 worth of ATK product, you will be eligible to be reimbursed for $5,000 in advertising media costs. And that $5,000 can be accrued over a series of purchases.

• Gold Medal Level Dealers: (60-89.9K) Eligible for 4 percent co-op advertising allowance.

• Classic Level Dealers: (30-59.9K) Eligible for 3 percent co-op advertising allowance.

• Ammunition Level Dealers: (15-29.9K) Eligible for 2 percent co-op advertising allowance.

• Standard Dealers: Eligible for 1 percent co-op advertising allowance.

If you are unsure what level you are click on "my account". However, you must be a Premium Partner or an RCBS ProCenter dealer and be logged in to view. If you are having trouble feel free to contact Dealer Services at 866-223-9388. As with any co-op program, we have a few restrictions. All advertisements must run between January 1, 2009, and December 31, 2009. Claims must be made within 90 days of your ad running. Claims submitted with all the necessary documents will be paid by check within three to six weeks of receipt.

You will also need to include:

• the 2009 ATK Retailer Co-op Advertising Prior Approval Request form (an original or a copy) with your claim

• the 2009 ATK Retailer Co-op Advertising claim form (an original or a copy) with your claim

• the 2008 ATK Retailer Co-op Advertising claim form (2008) (an original or a copy) with your claim

• copies of purchase invoices and wholesalers' printouts documenting purchases of ATK products

• proof of publication, broadcast or placement of your advertisement plus appropriate invoices.

Proof for a print ad will need to include an original tear sheet that shows the name and date of the publication. For broadcast, proof will require a copy of the script or storyboard bearing the ANA/RAB, ANA/TVA, or ANA/CTVB documentation formats. For outdoor, you will need to submit a photograph of the actual billboard and ANA / IOA documentation from an accredited outdoor advertising firm. Ads that feature competing brands to ATK's Commercial Products will not be eligible in our co-op program.We also stipulate that on print and outdoor ads that you feature at least one ATK product using line art, a photograph or an illustration. In television ads, we stipulate that each 30-second spot must mention the ATK brand and the specific brand product two times.

See your co-op claim form for complete program and claim guidelines.

If you have any questions regarding the program contact Co-optimum at 866-565-2387.