Welcome to Premium Partners

Membership in the Premium Partners program is exclusive-we want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support to help you move product off your shelf and build customer loyalty.

Become a Dealer Become a Dealer

CO-OP Program

ATK CO-OP Drives Traffic and Grows Sales!
ATK is serious about helping Premium Partner
dealers be more competitive in the marketplace.
We have improved our co-op program so that you
can advertise more often and market your
dealership. Depending on your membership
status, ATK's Commercial Products has
a special co-op plan designed for you.

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Dealer Resources

Find the most up-to-date library of ATK images
and resources we have available!

Here you'll be able to find a variety of product images from industry mainstays to the hottest new products. You'll also find available logo variations from all of
our brands, along with electronic versions of
catalogs and new product sheets. Whether you
need a product photo or logo to be placed
in an ad, you'll find it all right here.

Learn More

Become a Dealer

FAQs

Partner with the world's finest ammunition, optics, reloading equipment and shooting accessories brands. We want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support.
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Product and Technical Services

Have product and technical questions? Go here to select a brand. Our experts can help.