Welcome to Premium Partners

Membership in the Premium Partners program is exclusive-we want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support to help you move product off your shelf and build customer loyalty.

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CO-OP Program

Vista Outdoor CO-OP Drives Traffic and Grows Sales!
Vista Outdoor is serious about helping Premium
Partner dealers be more competitive in the
marketplace. We have improved our co-op
program so that you can advertise more often
and market your dealership. Depending on your
membership status, Vista Outdoor has a special
co-op plan designed for you.

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Dealer Resources

Find the most up-to-date library of Vista Outdoor
family of brands images and resources we have available!

Here you'll be able to find a variety of product images
from industry mainstays to the hottest new products. You'll also find available logo variations from all of our
brands, along with electronic versions of catalogs and
new product sheets. Whether you need a product photo or logo to be placed in an ad, you'll find it all right here.

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Become a Dealer

FAQs

Partner with the world's finest ammunition, optics, reloading equipment and shooting accessories brands. We want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support.
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Product and Technical Services

Have product and technical questions? Go here to select a brand. Our experts can help.